13 Feb Our Stories: Creating demand for a new cruise company

Increasing demand for your product

• Introduce Victory Cruise Lines as a unique domestic cruise company
• Create brand awareness of a new cruise company
• Educate and inspire consumers to look no further than Victory Cruise Lines for domestic cruising.

• Differentiate Victory from the competition
• Incorporated print media to expand the audience.
• Create a travel agent training and certification program to grow the agent channel
• Promoted repositioning cruises and last minute travel.

• Increased number of passengers
• Filled space for new sailings to Cuba