13 Feb Our Stories: Creating demand for a new cruise company
Increasing demand for your productChallenge
- Introduce Victory Cruise Lines as a unique domestic cruise company
- Create brand awareness of a new cruise company
- Educate and inspire consumers to look no further than Victory Cruise Lines for domestic cruising.
- Differentiate Victory from the competition
- Incorporated print media to expand the audience.
- Create a travel agent training and certification program to grow the agent channel
- Promoted repositioning cruises and last minute travel.
- Increased number of passengers
- Filled space for new sailings to Cuba