Our Stories: Creating demand for a new cruise company

Increasing demand for your product

  • Introduce Victory Cruise Lines as a unique domestic cruise company
  • Create brand awareness of a new cruise company
  • Educate and inspire consumers to look no further than Victory Cruise Lines for domestic cruising.
  • Differentiate Victory from the competition
  • Incorporated print media to expand the audience.
  • Create a travel agent training and certification program to grow the agent channel
  • Promoted repositioning cruises and last minute travel.
  • Increased number of passengers
  • Filled space for new sailings to Cuba
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