Author: Debbie

The National WWII Museum’s travel program extends the Museum’s tradition of inspiration, excellence, and thoughtful inquiry to important WWII sites around the world. With VIP access to the most intriguing destinations, rich historical context from curators, primary-source materials from the Museum’s digital collections, and custom...

Challenge Create a distinct brand position in the US market for packages to Argentina Provide US consumers with meaningful reasons to visit Argentina Increase sales through Latour Inspire US travel consumers and travel agents to learn more about Argentina Solution Designed and implemented a marketing strategy...