As one of our first projects, we designed the website for Amras Cruises (now Lueftner Cruises), selling the award-winning Amadeus Cruises to the US and Canadian markets. We were asked to create a website that would be agent-friendly with the goal of encouraging online bookings. With it’s unique animated river route as the left-hand navigation, the user was able to virtually see the route along the river “move” as they scrolled through the day-by-day itinerary. Also, filled with 4-5 images of each port and created with the way agents actually shop for a cruise, the site was able to convert over 90% of sales without a phone call.
August 16, 2014