French America Line Email Program

About This Project

French America Line is a new river cruise company sailing from the charms of the Mississippi Headwaters along the upper Mississippi to the intoxicating Creole, Cajun, and French tapestry of the Deep South. The company wanted to market it’s product to agents and FITs as a new domestic cruise option with unique itineraries, culinary excellence and superb service. We built a customer database to enable targeted communications and built a robust email program successfully selling out most dates.