About This Project
In 2014, Haimark was launching a new domestic cruise ship called the MS Saint Laurent. We had to create a brochure filled with all itineraries that reflected a new way to cruise the Great Lakes, the Panama Canal and Cuba. The focus of the new brand was all-inclusive small ship cruising with a higher-end experience for a great value. We focused on destination photography that was unique and immersive and let the unique itineraries speak for themselves.